Kotla Srikanth. “Relevance of Artificial Intelligence in Marketing: A Narrative Review and Future Directives”. International Journal of Intelligent Systems and Applications in Engineering 12, no. 4 (July 3, 2024): 1135–1139. Accessed February 14, 2026. https://mail.ijisae.org/index.php/IJISAE/article/view/6358.